Introduction
Chatbots are being used more and more in modern Azerbaijani business to automate customer support and sales processes. For example, a small retail shop operating in Baku answers 30% more enquiries a day with the help of a chatbot. So how is a chatbot built, and what do you need to watch out for along the way?
1. Define the chatbot's purpose
First of all, know exactly what job your chatbot will do. For example: answering customer questions, taking orders or recommending products?
- When the purpose is clear, it is easier to build the user experience around it.
- Example: if you are going to build a chatbot for orders, you need to add payment methods and delivery information.
2. Choosing a platform and technical tools
The chatbot platforms most widely used in the Azerbaijani market:
- ManyChat — suited mainly to Facebook Messenger, with an easy interface.
- Tidio — offers broad functionality for both websites and social media.
- Dialogflow (Google) — its artificial intelligence (AI) features make it possible to build more complex chatbots.
The price range starts at 30 AZN (manat) and goes up to 200 AZN as functionality and the number of users grow.
3. Prepare the script and dialogue structure
Write out the chatbot's conversational style and answer options in advance.
- Create the possible answer options and redirects for each question.
- For example, the request "I want to place an order" can route the chatbot to the payment page.
- Fine-tune the dialogues by testing with real users.
4. Integration and deployment
Decide which platform you will deploy the chatbot on:
- If you have a website, easy integration is possible with platforms such as Tidio.
- For social media, Facebook Messenger and Instagram chatbots are managed through Facebook Business Suite.
5. Testing and optimisation
Analyse how users react and find the chatbot's weak points:
- Check the quality of the chatbot's answers every two weeks.
- For example, if users often choose "another question", add new answers.
Frequently asked questions
Do you need programming knowledge to build a chatbot?
No, ready-made platforms (ManyChat, Tidio) let you create a chatbot without writing code. But for more customised and complex chatbots, programming skills are useful.
What languages do chatbots in Azerbaijan currently use?
Chatbots are mainly built in Azerbaijani and Russian. Natural language processing solutions for chatbots in Azerbaijani are not yet fully developed, but they are enough for simple dialogues.
How much does a chatbot cost?
For simple chatbots, the monthly fee ranges from 30 to 50 AZN. Complex integrations and custom programming can involve additional costs.
Is it worth getting a chatbot service from an agency?
Yes. Using a professional agency is worthwhile, especially if you have little technical knowledge and want to tailor the chatbot to the specific needs of your business. We also have an experienced team in this field.
Conclusion
To answer the question of how a chatbot is built: the main stages are defining the purpose, choosing a platform, building the dialogue, integrating and testing continuously. If you want to create a chatbot suited to the Azerbaijani market, you can make use of our services. For more information, get in touch with us.