Website guides
Practical guides on websites, mobile apps, hosting and SEO.
What is a loyalty programme? How to build one with a bonus card, an app and a CRM (2026)
A loyalty programme is a system that rewards regular customers for repeat purchases. Types, choosing between a bonus card and an app, set-up steps and how to calculate the cost.
What is ASO? How to rank an app higher on the App Store and Google Play (2026)
ASO is the optimisation of an app's store listing so that it is found and downloaded more often on the App Store and Google Play. Name, keywords, visuals, ratings and measurement.
What is Flutter? Comparing Flutter, React Native and native apps (2026)
Flutter is a technology developed by Google that lets you write an app for iOS and Android with a single codebase. A comparison with React Native and native, the advantages, and how to choose.
What is an MVP? How to test a startup or app idea on a small budget (2026)
An MVP is the simplest working version that is enough to test an idea with real users. Types of MVP, famous examples, the steps to build one and the most common mistakes.
Creating a mobile app: no-code platforms, AI and a professional team (2026)
There are four ways to create a mobile app: a no-code platform, an AI tool, a freelancer and a professional team. What each way can do, its limits, its costs and a step-by-step plan.
What is a mobile app? Types, how it works and how it differs from a website (2026)
A mobile app is a program installed on a phone that works with its camera, notifications and location. Types of app, how it works, how it differs from a website and what it gives a business.
What is a QR menu and how do you create one? Options and prices for restaurants (2026)
A QR menu is a digital menu that a guest opens by scanning a code with their phone. Three ways to create one, prices of services in Azerbaijan, what the law requires and the rules of a good QR menu.
How do you add a place to Google Maps? A Google Business Profile guide (2026)
Google Business Profile is the free listing of your business that appears in Google Maps and Search. How to create, verify and complete the profile and manage reviews, step by step.
What is business email and how do you set it up? Email on your own domain (2026)
Business email is an email address set up on a company's own domain, for example ad@sirket.az. What it is for, where to set it up, what it costs and how to do it step by step.
How do you build a site structure? Pages, menu and sitemap (2026)
A site structure is the list of pages, their levels and the way they are linked to each other. Which pages you need and how to build the menu and URLs, with examples.
What is web design? UX and UI design in plain language (2026)
Web design is the work of planning how a website looks and how it works. The difference between UX and UI, the stages of design, measurable rules and common mistakes.
What is WordPress? Building a website with WordPress: advantages, costs and risks (2026)
WordPress is a free, open-source system that lets you manage a website without knowing how to code. How it works, what it costs, what risks it has and who it suits.
Creating a free website: Google Sites, Tilda, Wix and WordPress.com compared (2026)
You can create a free website, but free plans have limits: the platform's address, ads and restricted features. A comparison of four platforms and a step-by-step plan.
What is a website? Types, how it works and what it gives a business (2026)
A website is a collection of pages gathered under one address and opened in a browser. How a site works, its types, what it consists of and what it gives a business, in plain language.
Mobile app development cost in 2026: how much does an app cost?
The price of a mobile app is the sum of working hours. International price ranges for simple, medium and complex apps, the factors that change the budget, annual costs and ways to save.
How do you publish an app on the App Store and Google Play? (2026)
To get an app into the store you need a developer account, a store page, a privacy policy and a successful review. Accounts, fees, steps and typical reasons for rejection.
What is Google Search Console and how do you use it? (2026)
Google Search Console is a free tool that shows how your website appears in Google Search. Setup, sitemap, reading the reports and giving an agency access — step by step.
What is Google Analytics 4? How to track who visits your website (2026)
Google Analytics 4 is a free tool that shows how many people visit your website, where they come from and what they do. Setup, the main reports, key events and typical mistakes.
How do you add online payments to a website? Payment systems in Azerbaijan (2026)
To add online payments to a website you need a VÖEN (tax ID), a bank account and a contract with a bank or a payment provider. Options, published commissions, documents and steps in one place.
What is hosting? How to choose hosting for your website and what it costs (2026)
Hosting is the server where your website's files are stored and made available on the internet. Types of hosting, selection criteria, SSL certificates, prices and how to migrate, explained in plain language.
What is a domain and how do you get one? .az domain registration and price (2026)
A domain is your website's address on the internet. Choosing a domain name, .az versus .com, .az domain registration, price, checking ownership and renewal, explained in plain language.
Website not showing on Google? 15 causes and a step-by-step fix (2026)
If your site isn't on Google, it's either not found, blocked, or weaker than competitors. Work through 15 causes, Search Console statuses and multilingual-site mistakes step by step.
Why a cheap website ends up costing more: template vs custom (2026)
A cheap website cuts corners on ownership, speed, SEO, analytics and support, not design. Hidden-cost table, 10 questions before you pay, and when a template fits.
Ordering a website: technical specification example and contract checklist
Before you order a website — a 16-section technical specification template, the 13 contract clauses to include, who should own the domain and code, site acceptance and red flags.
Slow website: how to speed it up? (PageSpeed example, 2026)
If your website is slow — what to check in PageSpeed, Core Web Vitals thresholds, 8 causes and fixes, a 10-step plan, and advertol.az's real case (mobile score 72 → 91).
Tilda, WordPress or a custom website? Choosing a platform for business (2026)
An honest comparison of Tilda, WordPress, Shopify and custom code across 10 criteria: which platform suits which business, multilingual support, payments, speed and switching.
Residential complex website: unit selection, 3D tours and CRM integration
How a developer website sells — unit selection (the grid), floor plans, a payment calculator, construction progress, a 3D tour, CRM and ad tracking, with a feature table.
How to choose a web development company in Baku: a project guide (2026)
The best web development company is the one that fits your project: contractor types, a feature table, 10 questions to ask, speed, SEO and asset ownership.
Clinic website and online booking: what does a patient look for?
Patients look for the service, the doctor, pricing, reviews and free slots on a clinic website. Feature table, booking flow and speed requirements in one place.
Education centre website in Baku: online enrolment, timetable, payment (2026)
A course website is not a brochure but an enrolment tool. The pages, features and integrations that take parents and students all the way to a trial lesson and payment.
Online store for electronics and home appliances: what do you need? (2026)
An electronics website isn't a showcase, it's a sales system: instalments, real stock, delivery and an ad feed. Which features actually sell and which integrations you need.
Mobile app development in Azerbaijan: when your business needs it (2026)
Not every business needs an app. When it pays off for a business with repeat orders, bookings and a customer account, how it is built, and what sets the budget.
Marketplace or your own online store? A seller's comparison for Azerbaijan
A marketplace gives ready-made traffic and instalments; your own store gives margin and a customer base. A comparison table for retailers in Azerbaijan, plus a hybrid strategy.
From an Instagram shop to an online store: when to switch and how
Orders lost in DMs, stock tracked by hand, ads that won't scale? Six steps to keep Instagram as your customer channel and move orders to a website and a CRM.
What is SEO? How to rank on Google's first page in Azerbaijan (2026)
What is SEO, how does Google rank websites, and which technical, content and local work gets a site onto the first page in Azerbaijan?
What is a corporate website? Structure, languages, integrations and prices in 2026
A definition of the corporate website, its standard structure, languages and CMS, CRM integrations, development stages and the approximate market price range for 2026.
Website Development in Baku: Types, Stages and Prices (2026)
What website development in Baku involves: site types, 7 stages, builder vs WordPress vs custom code, approximate prices in AZN and choosing a contractor.
How to choose website design in Baku: a step-by-step guide
What should you look out for when choosing a website design service in the Baku market? Explained with step-by-step criteria and real examples.
Landing page examples and the steps to creating a successful page
Explore landing page examples, learn step by step how a successful page is built and stand out with Advertol's professional services.
How do you build a website for Instagram? A step-by-step guide
Want to create a website for Instagram? Here we explain step by step how to choose one, which mistakes to avoid and what the price ranges are.
How do you build a portfolio website? Structure, platform, SEO and cost (2026)
Who needs a portfolio website, which blocks it should contain, how to write a case study, which platform to build it on and roughly how much it costs.
How to create an online store in Azerbaijan (2026): platform, payments, costs and plan
How to create an online store: a comparison of channels and platforms, payments and delivery, catalogue SEO, a launch checklist and approximate costs.
Website cost in Azerbaijan 2026: how much does a website cost in Baku?
How much does a website cost in Baku? Indicative market ranges by site type, 9 price factors, yearly costs and how to read a quote properly.
Landing pages in Azerbaijan: what they are, how they are built and what they cost (2026)
What a landing page is, how it differs from a website, which blocks it is made of, how it connects to advertising and what it costs to build in Azerbaijan — a practical explanation.
How to order a website
The stages of ordering a professional website: from needs analysis to delivery, we explain every step in plain language.