Event Marketing

Photo and video coverage of a model launch.

BYD is one of the world's leading car makers, known for its electric and hybrid vehicles. At the brand's new model launch, Advertol handled the coverage of the event's presentation videos.

Challenge

A model launch lasts one evening, but its value to the brand has to live on after the event. The cars, the atmosphere and the guests' interest had to reach people who weren't there, at the same quality — and in a format ready for social media.

What we did

Event photography — the cars, the venue and the guests
Vertical videos for social media
A recap video bringing together the event's key moments

Result

The launch didn't end with the evening: the photos and videos were ready to publish after the event
The cars and the event's atmosphere were captured to the brand's premium visual standard

Advertol

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