CELT Kids wanted a successful launch of a new project and a strong stream of requests, yet the new brand had neither market recognition nor parental trust. Children's education is a sensitive field — before making a decision, parents need to feel a brand's seriousness, quality, and warmth. At the same time, the launch had to happen within a tight timeframe and deliver clear results within the first months. The core difficulty was balancing a strong first impression, precise messaging, and fast conversion into requests all at once.

Advertol began with the brand's digital foundation — building the website and synchronizing the entire visual language and messaging around a parent audience. During launch preparation, the campaign's channels, target segments, and timing were precisely planned so the debut would create maximum impact. This was followed by 3 parent-focused advertising videos and supporting content — each one conveying the value of children's education emotionally, convincingly, and clearly. Content, media placement, and the lead-capture mechanism worked as a single system so that every view could turn into a real request.

A well-planned launch and quality content turned CELT Kids into strong demand in a short period. In total, 3 advertising videos generated over 600 leads — an exceptional result for a new education brand. Even more importantly, ~2000 requests were collected within 2 months, showing that the project created a sustainable flow of inquiries from its very first days. This case confirmed once again that with the right strategy and quality video content, even a new education project can achieve strong, measurable results in a very short time.