Challenge
Property buyers take a long time to decide, while advertising spends budget every day. The goal was to give the sales team a steady flow of enquiries and bring the cost of each enquiry down month by month.
Digital Marketing
1,759 leads at $2.80 per lead.
Sea Breeze Properties is the real estate brand selling homes in the Sea Breeze resort's residential projects. From 8 May to 31 August 2026, Advertol ran the brand's lead campaigns on Meta.
What we did
- Set up and ran lead-generation campaigns on Meta
- Alongside the main brand campaign, separate campaigns for projects such as Park Residences 2
- Daily and weekly tracking of cost per lead, with a monthly report
Result
- 1,759 leads in 108 active days
- Average cost per lead: $2.80
- Cost per lead: $5.06 in May, $2.06 in July
- Enquiries per day rose from 8.6 in May to 26.2 in July
Advertol
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