Ad spend cut by 2×, turnover increased
The digital presence of a gaming brand like Gameera demands both speed and precision, because a gamer audience senses the tone and quality of advertising at a single glance. The brand wanted more efficient advertising, a higher-quality audience and greater turnover, yet its existing campaigns were burning through budget without delivering the expected returns. Advertol approached the project on two fronts at once — as marketing optimization and as crisis management. The goal was to build a stable, scalable system in which every manat spent creates more value.
Gameera's core problem was high ad spend paired with unstable results: as the budget grew, turnover did not rise at the same pace. On top of that, the brand's profile had been blocked due to complaints, which brought the sales channel to a complete halt. The audience segments were not precise enough, so ads were often shown to users who were not active buyers. We therefore had to solve technical recovery and strategic optimization at the same time.
As a first step we restored the blocked profile and relaunched the sales channel to keep turnover loss to a minimum. We then rebuilt every advertising campaign: redirecting the budget toward the highest-revenue audiences and cutting off inefficient segments. By raising content quality, we produced stronger visuals and messaging that captured the attention of the gamer audience. Tracking the results daily, we continuously optimized the campaigns and made sure every manat delivered more conversions.
Combining recovery with optimization produced a strong result in a short time: ad spend was cut by 2× while turnover increased. The brand now reaches a higher-quality audience on a smaller budget and earns more real sales from every campaign. Restoring the profile stabilized the sales channel and steadily raised the business load. As a result, Gameera gained a more efficient, more resilient and scalable marketing system.
Let's build a strategy that delivers results for your brand.
Get in touch →