LLumar's core challenge was to generate genuine interest and inquiries for an expensive, premium service — PPF film priced at 6000–8000 AZN. For a service at this high price point, the audience often did not fully understand why the film was so valuable, which limited the number of inquiries. Simply increasing ad impressions was not enough, because we needed real customers ready to pay, not just views. The main difficulty was finding and persuading a narrow segment with purchasing power and decision readiness, rather than a low-intent mass audience.

As a first step, we created value-driven content that built interest in the premium service and explained the film's protective function and long-term benefits. This content positioned the 6000–8000 AZN figure in the customer's mind not as an expense, but as an investment in preserving the car's value. We then built targeted advertising campaigns and directed the budget toward buyer quality rather than broad visibility. This way, the ads reached only a narrow audience genuinely interested in the product and ready to purchase.

As a result of the strategy, a purchase-ready, qualified audience was attracted, and the brand gained not just views but real sales potential. Most importantly, we achieved a noticeable growth in the number of inquiries for the premium PPF service priced at 6000–8000 AZN. The incoming requests came not from casually curious people, but from customers with high purchase intent, which made the sales team's job easier. This approach proved that with the right content and precise targeting, it is possible to create a flow of qualified leads even for an expensive service.