The system had to bring every messaging channel into one place, track each enquiry through the sales stages, and hand the team's rules — which manager works with which client, which details a booking requires — to the system itself rather than to people's attention.

• One messaging panel for several company WhatsApp numbers, Instagram and Facebook
• A staged sales board, from new enquiry to closed sale
• Managers see only their own clients; new enquiries are taken from a shared queue
• Automatic messages and reminders tied to the trip date
• Contracts generated automatically from a Google Docs template
• Reports, notifications, a passwords section and a three-language interface

• 3 channels — WhatsApp, Instagram and Facebook — in one panel
• Sales rules rest on the system, not on a manager's memory
• Management follows sales in reports by manager, destination and stage